English Summary/英文概要： Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often the last things businesses should do.

Pricing for Profit is a practical guide to value-based pricing. Using a firm, profit-focused framework developed from running real projects for real businesses, this book shows how to increase prices without losing business and how to make a huge difference to the bottom line by getting pricing structures right. Explaining that the assumption that all customers want the lowest price is fundamentally flawed, Hill gives business owners and managers simple, achievable pricing strategies that will deliver sustainable business growth.

Awards/获奖情况： "Like the best business books, Pricing for Profit is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you’re offering and how you’re selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you’re going to find something in this book that you can put to use in your business." (Daria Steigman Solo PR Pro)